Buying Diamond Jewelry Online

by on March 29, 2009

Buying diamonds online almost appears unwise, given the possibility of diamond scams! Provided that you are careful, you can safely buy diamonds online.

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Firstly, think about your reasons for wanting to buy the diamond online, rather than making a purchase from a local jewelry store. The most frequent reason is price. Because of low overhead costs, online wholesalers and jewelers are able to offer lower prices. Nonetheless, you must be cautious as a price that is too low can be a clue that it is a scam.

One of the best things about purchasing online is the vast variety. When shopping offline, you are restricted to the selection in the stores in your general area. Online, there are no limits. But again, you must use a great deal of care and consideration before passing your money over to someone that you cannot see and have never met!

Prior to shopping, make sure you find out as much as possible about diamonds - particularly cut, clarity, carat weight, and color. It will be more difficult for a con artist to rip you off if you are educated about diamonds. Once you know more about diamonds, you will be ready to start shopping.

Don't be in a hurry. You shouldn't buy the first diamond that appeals to you. As an alternative, seek comparable diamonds that are available. To find the best prices, do some comparison shopping. Start doing your research once you have determined the lowest price. You are educated about diamonds, you’ve discovered a diamond that appeals to you, and you’ve found the lowest price – but you are still quite a ways away from actually acquiring that diamond!

You should check into the seller's credentials, for example memberships of professional jewelry associations. Take a look at and print the seller's upgrade, return, and refund policies. Also inquire about additional services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this particular company around the Internet. In addition, confirm with the BBB Online to find out whether there have been any complaints.

Ask for a diamond grading report from an independent laboratory such as GIA, HRD, EGL or AGS. You should see this before making a purchase. Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. The diamond is sent to the escrow service by the seller, and then you send payment for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and sends the money to the seller. This is the surest way to protect yourself…again, make sure that you use a highly regarded escrow service!

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